Eight years ago the 2002 Olympic Winter Games were underway in Salt Lake City. I was director of venue press services, meaning it was my job to oversee the media operations at 13 venues – 10 competition sites, the Olympic Medals Plaza, the Olympic Village, and the Ceremonies venue (Rice-Eccles Stadium on the campus of the University of Utah). Fortunately, I had the most enthusiastic, professional, and competent staff anyone could wish for. I have said to anyone who will listen that the greatest thing about working at the Olympics is the level of competency among employees. It makes life so enjoyable.
Anyway, I am looking forward to the 2010 Olympic Winter Games and three things in particular I am watching this year.
First, how does Twitter change the game? No way the IOC can control it. What does Twitter do to the content distributed from Olympic venues? Remember, Twitter wasn’t a thing in 2008 during the Beijing Games. I imagine the folks with the checkbooks at FOX and ESPN will be watching carefully how Twitter impacts NBC’s coverage before they recommend writing the IOC offers for the 2014 and 2016 Games.
I can’t follow everyone on Twitter, and I really don’t care too much about following individual athletes, so here is my list of Twitter must-follows for the 2010 Vancouver Games. Admittedly, it is very U.S.-centric:
- @insidethegames – broad-based Olympic coverage from the UK.
- @AroundTheRings - I first met Ed Hula prior to the 1996 Games in Atlanta. He is an Olympic veteran reporter who is well-known worldwide. He already has some tremendous photo gallerys on his site from IOC meetings and behind the scenes stuff.
- @alanabrahamson – Veteran Olympic reporter formerly of the Los Angeles Times, now writes for NBCOlympics.com
- @Olympics – it’s their party…
- @olyphil – Chicago Tribune writer Philip Hersh. Expect lots of figure skating coverage, but the man knows the Olympic movement as well as anyone in the world.
- @JulietMacur – New York Times reporter already has tweeted some good pictures from inside the Main Press Centre (including the one in this blog… thanks, Juliet).
- @USOlympic – my former employer (back when the USSR participated)
And three personal follows:
- @tom_kelly and @tomkelly_ussa – Longtime U.S. Ski and Snowboard Association public relations person working his seventh Games uses two Twitter accounts. Tom is also a friend and he and his wife Carole are tremendous people (despite their Wisconsin ties J). Tom also blogs here.
- @barbmacd – Barb worked for us in Salt Lake at figure skating and short track speed skating. Canadian native working for Skate Canada as Media Advisor in 2010
- @POLAKOFFCOMM – Susan worked for us in Salt Lake at long track speed skating. She is a self-describe “Media Maven” with a great sense of humor. Don’t ask her about the Super Bowl outcome, though.
The second thing I’m looking forward to is watching European coverage. I travel to Madrid, Spain from 20 February – 26 February to lecture at Instituto de Empresa’s masters in sport management program. I have never been out of the country during an Olympic Games. Ever. So, I’m looking forward to seeing how Europeans approach the Games. I suspect we’ll have less human interest stories and more actual event action. Plus, I miss the Ladies Free Program, so that’s good.
Finally, I am intrigued to watch NBC’s Meet the Olympic Press show. Alerted to this by Ken Fang of Fang’s Bites, this seems like an intriguing concept as well as a brand-builder for NBC. The influence of shows like This Week and Meet the Press have long influenced ESPN (media interviewing media). Now, it is infiltrating the Olympics as well.
For those of you interested, I am sure I’ll be growing my Twitter list as the Games go on, but right now you can find it here. And, if you’ve made it this far, a photo of me and my two right hands in Salt Lake. Lauren on the left and Rachel on the right. Thanks guys…


